Mature product markets
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After the Introduction and Growth stages, a product passes into the Maturity stage. The third of the product life cycle stages can be quite a challenging time for manufacturers.
Product Life Cycle Management in the Maturity Stage.
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Challenges of the Maturity Stage
Description:As industries develop and change, they go through phases of a lifecycle. In this lesson, we'll discuss what it means when industries become mature markets and provide some examples of these industries. The Industry Lifecycle New products and services are developed by companies every day, but occasionally, a whole new market is born. Think of the auto industry in the earlys, or the computer industry in the s. Every industry you can think of, at some point in history, was a new market. Just like individual products, these markets go through a lifecycle.